Our Process
We understand the fanatic planning, the chaotic experimentation and the anxious revelation that creates a collection. As your partners in design, we are here to make that seamless for you, giving you exactly what you need to bring your vision to life. Our in-house teams ideate, sketch, source design & produce exquisite fabrics for you like clockwork.
Discovery Session
We offer a full catalogue of 500+ designs developed in-house as a starting point for the ideation process. Alternatively, we solicit clients to begin with a blank canvas & speak to us about their inspirations, which we can create from scratch.
Fabrics, Materials & Colour Sourcing
We work with a wide array of embroidery materials including premium stones, sequins, crystals, beads, pearls, frills, appliques, pipes & other embellishments. We work with fabrics such as tulle, silk, satin, viscose & the like. We work across the entire colour pantone set. We iterate & arrive at a combination that fits your design themes best.
Swatch & Sample Development
Our sketch artist draws a full-length drawing of the design on tracing paper. We then apply a special liquid on it & imprint the grooves onto the base fabric. We proceed to make a 5x5 square swatch to test out the first look of the design. It takes us about 1-2 weeks to get the swatch approved. We then move to production.
Order Development & Delivery
We translate the swatch onto a 60-inch wide canvas & organize teams & schedules to produce the fabric. We undergo anywhere between 2-6 weeks of production time depending on the complexity of the design to the quantity of fabric ordered, before shipping the package to your doorstep using air freight carriers like UPS, DHL & Fedex.
Our Quality Guarantee
​
100% of our work is done by hand, & we pride ourselves on our precision. From accurate measurements to high-quality material sourced from trusted vendors, from fabric purity checks to a post-production appraisal of each stitch & thread, we stand by our superior quality guarantee months after you receive your pieces.​